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We had a ton of fun with the creative and song and we know parents and baby will, too. Create your own LBB icons. Edition : International Language : English. Huggies are designed with a curved and stretchy fit allowing babies of all shapes and sizes to squiggle, wiggle and jiggle around in comfort. Skip to main content Skip to footer. For half a century, Huggies has been a category leader and babycare icon, familiar in cultures around the world. A framework that ensures the work delivers against designated objectives and assesses impact across the holistic media ecosystem—paid, owned and earned. Ballgorithm SAXX. How it works. We needed to define a brand purpose that could unify how Huggies shows up around the world for a new generation of parents. But the same is true for their babies. Refreshed global identity system The Huggies rebrand honors the past, while looking to a digital-first future. From the moment parents give birth, the whole world is a giant unknown.

The new creative spot features babies of all shapes and sizes moving their butts, set to a new, exclusive , quirky dance track that calls out the different shapes and the fun activities baby is doing. Additionally, various social media, influencer and PR activation elements will be rolling out over the coming months. Our strategic global toolkit To bring this platform to life, we created a global toolkit of strategic resources to inform local market platform adaptation: Global Brand Purpose A statement encapsulating our global mission and values as a brand. Production Caviar. The brand was also a category leader in organic search volume for the first time in over three years. Login or Register. Creative in association with Gear Seven. Refreshed global identity system The Huggies rebrand honors the past, while looking to a digital-first future. We thus transformed an outdated brand aesthetic into a globally-minded system that was not only relevant again, but groundbreaking, and which set a new tone and level of design achievement for the entire category.

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Behind the Work. Additionally, various social media, influencer and PR activation elements will be rolling out over the coming months. A massive rebrand of this kind deserved the attention of a massive audience. Measurement Strategy A framework that ensures the work delivers against designated objectives and assesses impact across the holistic media ecosystem—paid, owned and earned. How it works. CASE STUDY Global creative media platform for the digital-first future To make Huggies more meaningful to parents, Accenture introduced a new global creative platform and brought it to life across the customer journey. Skip to main content Skip to footer. The new film, created in partnership with Quality Meats and directed by acclaimed commercial and music video director, Keith Schofield, is launching this month alongside a digital, print, and radio campaign. With decades of experience and innovation, Huggies could help parents feel more secure across their journey and offer babies the comfort they need as they navigate their new world. Connections Strategy A framework on how the brand should behave across paid, owned and earned channels based on objectives, brand purpose, campaign orchestration and creative inputs. Refreshed global identity system The Huggies rebrand honors the past, while looking to a digital-first future. And their new 'Baby Butts' campaign highlights the range of baby butts and all the different movements babies can comfortably do when they are wearing Huggies diapers. Call for change The rebirth of a global icon For half a century, Huggies has been a category leader and babycare icon, familiar in cultures around the world.

Huggies : Disposable Diapers : Target

• Work from Quality Meats.
• But, somewhere along the way, it had become less meaningful to modern parents, making it vulnerable to global rivals and new startups.
• The brand was also a category leader in organic search volume for the first time in over three years.
• But for some reason, not all diapers are designed with curves to fit their bodies.
• Connections Strategy A framework on how the brand should behave across paid, owned and earned channels based on objectives, brand purpose, campaign orchestration and creative inputs.
• Campaign Orchestration An exercise that architects and prioritizes campaigns to achieve long and short term goals.

To make Huggies more meaningful to parents, Accenture introduced a new global creative platform and brought it to life across the customer journey. For half a century, Huggies has been a category leader and babycare icon, familiar in cultures around the world. But, somewhere along the way, it had become less meaningful to modern parents, making it vulnerable to global rivals and new startups. To make Huggies more meaningful to parents across the globe, and adapt to their increasingly digital behaviors, we needed to reimagine its total brand experience. We needed to define a brand purpose that could unify how Huggies shows up around the world for a new generation of parents. With decades of experience and innovation, Huggies could help parents feel more secure across their journey and offer babies the comfort they need as they navigate their new world. From the moment parents give birth, the whole world is a giant unknown. But the same is true for their babies. Both need a little reassurance to feel secure as they grow. We harnessed the creative power of Accenture, led by our Droga5 team, to bring this platform to life globally, tailoring to the needs of each market. We modernized the identity system, which launched globally with our new creative platform to create a cohesive visual language that takes on the characteristics of wise, approachable, and playfully irreverent. We thus transformed an outdated brand aesthetic into a globally-minded system that was not only relevant again, but groundbreaking, and which set a new tone and level of design achievement for the entire category. To bring this platform to life, we created a global toolkit of strategic resources to inform local market platform adaptation:. A portfolio architecture that streamlines global marketing initiatives and ties them back to our purpose. A framework on how the brand should behave across paid, owned and earned channels based on objectives, brand purpose, campaign orchestration and creative inputs. A framework that ensures the work delivers against designated objectives and assesses impact across the holistic media ecosystem—paid, owned and earned.

Babies come in all shapes and sizes. But for some reason, not all diapers are designed with curves to fit their bodies, i want huggies. Which is odd, considering one of the curviest parts of a baby is its squishy little, well, you know, its butt, i want huggies. Huggies are designed with a curved and stretchy fit allowing babies of all shapes and sizes to squiggle, wiggle and jiggle around in comfort. And their new 'Baby Butts' campaign highlights the range of baby butts and all the different movements babies can comfortably do when they are wearing Huggies diapers. The new creative spot features babies of all shapes and sizes moving their butts, set to a new, exclusivequirky dance track that calls out the different shapes and the fun activities baby is doing. We had a ton of fun with the creative and song and we know parents and baby will, too. The new film, created in partnership with Quality Meats and directed by acclaimed commercial and music video director, Keith Schofield, is launching this month alongside a digital, print, and radio campaign. The i want huggies song was created by FuturePerfect, and a longform version will be featured on Spotify and Pandora.

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Work from Quality Meats. To make Huggies more meaningful to parents across the globe, and adapt to their increasingly digital behaviors, we needed to reimagine its total brand experience. Brand Huggies.